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SmallBall Marketing

According to Wikipedia, Small ball is an informal term for an offensive strategy in which the batting team emphasizes placing runners on base and then advancing them into scoring position for a run in a deliberate, methodical way, and places a high value on individual runs and attempts to score them without requiring extra hits.

SmallBall Marketing starts by taking small steps to grow  your business - one base at a time.  We listen aggressively to help you develop a full 360 degree view of your market position and competition, and then guide your business to grow rapidly.


SmallBall clients leverage our experience using innovative strategies grounded in time-tested, tried and true techniques. We sweat the small details to help you gain market share establish a sustainable competitive advantage!

We’ve got to make the small things unforgettable.”
Steve Jobs 
Walter Recher

Walter Recher

Principal Consultant

Walter Recher has worked as an executive, entrepreneur and educator for over 25 years, launching successful growth businesses in the most competitive market in the world.

SmallBall clients benefit from his insight and experience starting and growing businesses, as he has worked with fellow entrepreneurs to launch successful startups, established businesses, individuals, students and nonprofits to help them achieve their growth goals. 

From the time when he grew up working in his family business, Walter learned first hand what it takes to start and grow a small business. A lifelong student, Recher offers a unique perspective about starting, growing, marketing and managing a small business. Over the course of his career, he has worked across a wide range of industries and businesses, from startups to hyper-growth Fortune 100 companies – from the “suites to the streets”.


Leading Start-Up Companies – Founder and managing partner at On-Ramp Associates, InTouch Media, HomeBuyers Network and Diamond Sports Careers.


Innovative Marketer Senior Executive at MCI, University of Phoenix, Cablevision, and Izod LaCoste.​

  • Management consultant for small businesses, including a leading health and wellness publication, solar energy company, world-renowned sports physiologist, the world’s largest dairy store, and Fortune 500 clients, including IBM, Verizon and Scholastic Publishing.

  • Developed trademarks and patents for the Perfect Pitch professional communication training method, and the TouchLink interactive advertising system.

  • Managing editor of newsletters, eblasts, web sites and social media platforms for a leading event management company, travel agency, health and wellness magazine, college planning consultant and athletic training company.

Business Development Executive

National and regional sales leader, working in  highly competitive markets and industries. Promoted to senior executive positions at 4 of the most successful growth companies in U.S. business history – Izod LaCoste, Cablevision, MCI, and University of Phoenix. 

Walter has been involved in hiring, training  and leading national sales teams, creating new brand and marketing campaigns, and managing over $60M in revenue.

Event Management

Developed, directed and managed game-changing industry events, including:

  • The Big Apple Sports Career Camp featured over 30 distinguished industry speakers, at Yankee Stadium, Citi Field, MSG, Red Bull Arena, Chelsea Piers, Yogi Berra Museum & Learning Center. 

  • The Business of Baseball career seminar at National Baseball Hall of Fame in Cooperstown, New York. 

  • SOHOT -Small Office Home Office Technology national conference on advanced technologies, telework and the mobile office produced with IBM and Gartner Group featured on NBC Nightly News. 

  • Hudson Valley Renegades inaugural Army vs. Marist Baseball event and Perfect Pitch Competition at Dutchess Stadium. 

  • Career Events seminars featuring industry leaders from ESPN, MLB, NFL, USTA, Steiner Sports, HBO Sports and Omnicom Sports Media

  • In-Touch Media– Produced events with the PGA Buick Classic and Citibank Tennis Tournament of Champions events in partnership with the National Center for Missing and Exploited Children and County of Westchester.

Education Leader –  Provided counseling and guidance for students, serving as mentor,  and career consultant and internship director. Developed, led new courses as Adjunct Professor, in marketing, emerging technologies, leadership and sports management at Fordham University, Pace University, Marist College, State University of New York and Manhattanville College. Walter served as Professor of Sports Marketing and Sponsorship at Pace University, as a facilitator on small business development for the Women’s Enterprise Development Center at Marist College, and as mentor to Fordham University students at the Fordham Foundry Gabelli School of Business. 

Walter has served as a judge on the New York State Regional Student Business Plan Competition at Marist College since it launched in 2012. Other programs he has helpeed launch include the Fordham University Gabelli School of Business Incubator, and the Business of Sports School at Reuters headquarters in NYC. He has been a guest lecturer at Manhattanville College, Fordham University, Manhattan College, and Marist College, and the Business of Sports School in NYC. He has reviewed and edited hundreds of business plans, working with aspiring college students.

Walter has appeared as a featured speaker on national, regional and local media, including NBC News, Business News Daily, Cablevision News 12, and WCBS NewsRadio 88, and has in featured in leading publications including Entrepreneur Magazine, The Gannet Journal News, and other news media outlets.

Walter earned his degree in Psychology from Oswego State University, and MBA from Fordham University as a graduate from an innovative Executive MBA program featured in the New York Times.

Career highlights


"I have known Walter for over 20 years, and have found him to be an engaging and enthusiastic leader, with a deep and broad understanding of business, entrepreneurship and innovation. 

Lawrence E. Dwyer

President, Leader Associates

Former President, Westchester County Association 

I have had the pleasure of working with Walter for many years, and he is an exceptionally creative thinker and gifted communicator. He has the unique ability to understand the needs of his clients to create tailored marketing and business communication that always hit the mark.

Laura McNerney

Chief Executive Officer

Leadership Learning Group, LLC

"I've been working with Walter and SmallBall Marketing for many years on various projects, and I would highly recommend him for any entrepreneur or

small business looking to grow"

Tara Durkin

Bethany Graphics, Bethany Oil, LLC

"I would recommend Walter and SmallBall Marketing to any entrepreneur or small business owner looking to expand their company, particularly if they want someone who will give them honest insight--complete with metrics and logic but without the smoke and mirrors--into making their company a success."

Kristin Delfau

Owner, Delfau Tax and Financial Services

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