Go Small or Go Home! Why Shop Local?
Today is Small Business Saturday, a day to celebrate and support small businesses and all they do for our communities. What better way to help support them and, at the same time, promote strong communities?
There are so many good reasons to shop local, now during the start of the holiday season, and every day. Here are a few that come to mind:
1. Help create and sustain jobs in your community According to the Small Business Administration, the 28 million small businesses in America account for 54% of all sales in the U.S., 55% of all jobs, and 66% of all new jobs since the 1970's. Make a purchase at a small business today, and do your part to stimulate your local economy.
2. Keep tax dollars local Shopping at small businesses helps keep money in our neighborhoods, as studies have shown that 48% of purchases at local independent businesses go right back into our communities, vs. 14% at chain stores. These dollars help improve our schools, roads, libraries, and social services for those less fortunate.
3. Give back to support our neighborhoods Small business partnerships strengthen ties within our communities, from local restaurants offering entertainment to ice cream shops that sponsor little league fundraisers.
4. Help other local businesses Stop by a local shop, and you're likely to walk to another one nearby or next door. Many small businesses tend to offer products made locally, creating a ripple effect in our local economies. And, of course, one local shop is likely to buy from another. Think about the local pizza shop that buys their flour, cheese and sauce from local producers.
5. Find unique products Instead of buying mass-produced items at big box chains, shop at an independent retailer. You’ll be able to find locally made gifts that are perfect for your significant other, or enjoy a one-of-a-kind specialty drink at a local pub (and a local lift home!)
6. Help promote communities with character Tired of the malls? Shop local, and help promote your unique community with products and services that distinguish your town from another.
Here in my hometown, small businesses new and old offer a little something special for local shoppers. A few of my favorites:
Looking for a little slice of heaven or some real home cooking? We love Carmel Brick Oven Pizza where they offer service with a smile at this most warm and welcoming family-run business.
Heading to a party and need to bring a special dessert? The Pastry Palate offers custom designed cakes, cupcakes, cookies & pastries hand crafted by Diane Stimson that you simply won't find anywhere else.
How about a special custom designed birthday cake?
Check out Ice Cream Studio 105 , owned an operated by Jim and Patty Turco, the quintessential "Mom and Pop Shop"that makes our small town a sweeter community.
Thinking of creating a special gift that will truly keep on giving? Try your hand at custom woodworking with local craftsmen at our local Santa's Workshop, AKA Bentwood Studios as the father and son team of Ernie and Glenn Palmieri will teach you how to craft a custom guitar, salad bowl, wine and cheese cart, picture frame, Adirondack chair, lacrosse stick, spice rack, and so much more.
For those who prefer a more traditional buying experience, try Katherine's Gift Shop or, if a more laid back experience is your cup of tea, buy a gift certificate to Florrie Kaye's Tea Room in downtown Carmel.
To find other local stores participating today in your community, take a look at this store locator tool.
Hope to see you in town for some happy holiday shopping!